Cookie and Privacy Policy

What do we do?
When you visit, information about you is collected which is used to personalize and improve our content. If you do not want information collected about you, you should delete your cookies and refrain from further use of the website. In the sections below, we have elaborated on what information is collected, its purpose and which third parties have access to it.

What are 'Cookies'?
The website uses "cookies", which are a data files stored on your computer, mobile or other for the purpose of recognising it, remembering settings, performing statistics, and targeting ads. However, cookies cannot contain malicious code such as virusses.
It is possible for you to delete or block cookies. You can do this by following this guide: 

If you follow the instructions and delete or block cookies, the ads you see will only become less relevant to you, while they will appear more frequently. At the same time, you may also risk that the website does not work optimally and that there is content that you cannot access.

The website contains third-party cookies that may include:

Google Analytics (for analyzing statistics)
Facebook / Instagram (for marketing purposes)

Personal Data

In general
Personal data is any form of information that may be attributed to you to some extent. When you use our website, we collect and process a number of such information. It happens, for example, by normal interactions on the website such as signing up for our newsletter, participating in a competition/survey, registering as a new user/subscriber or by using other services like purchasing through our website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP address, geographic location, and which pages you click. To the extent that you give your explicit consent and enter the information yourself, we also process: Name, telephone number, e-mail, address and payment information. This typically happens when you create a login or purchase on the site.

How's your safety?
We process your personal information securely and confidentially in accordance with applicable law, including the general data protection regulation and the Data Protection Act
Your information will only be used for the purpose for which it was collected and will be deleted when that purpose is met or is no longer relevant.
We have taken technical and organisational measures to prevent your information from being accidentally or illegally deleted, published, lost, impaired, abused, come to the attention of unauthorised persons or otherwise treated in violation of the law.

What is the purpose of the collection of cookies?
The information is used to identify you as a user and to show you the ads that will be most relevant to you, to record your purchases and payments, and to provide you with the services you have requested, such as receiving newsletters. In addition, we use the information to optimize and improve our services and content.

We retain information for the period permitted by law and we delete it when it is no longer necessary or relevant. The period depends on the nature of the information and the reasons behind the storage. Therefore, it is not possible to provide a general time frame for when information is deleted.

Do we pass on your information?
Data about your use of the website, what ads you receive and possibly click on, geographic location, gender, and age segment, etc. are disclosed to third parties, in the extent that the information is known and if we use third parties. You can see the third parties in the section about Cookies above. The information is used for targeted advertising.

We also use a number of third parties to store and process data. They process information solely on our behalf and are not allowed to use it for their own purposes.

Disclosure of personal information such as name and e-mail etc. will only happen if you consent to it yourself. We only use data processors in the EU or in countries that can provide your information with adequate protection.

Would you like more insight or file a complaint?
You have the right to know what personal information we process about you in a regular format (data portability). You may also object to the use of the information at any time. You can also revoke your consent to processing information about you. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Please contact: if you have any complaints about our processing of your personal data. You also have the opportunity to contact the Danish Data Protection Agency.

The website is owned and  published by:

Eyda ApS
Industrivej 2C
7430 Ikast, Denmark
Telephone: +45 26254316